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Sunday, May 25, 2008

Sony Ericsson W830i

  
Sony Ericsson has included the W830i under the Walkman brand. The level of competitiveness in the cell phone industry is clearly apparent from how the competitors pick up clues from each others marketing tactics. When Sony Ericsson started branding certain handsets as 'Walkman handsets' to make them easily identifiable by consumers as phones which would have special music functions ; Nokia followed suit and started off with the Xpress Music brand.
The Sony Ericsson W830i is actually a special adapted EDGE version of the Sony Ericsson W850i. It will be available in two versions; W830c will feature a Chinese keypad whereas the W830i will be aimed at other SE Asia markets. The handset which is of slider form factor has to work on its coolness quotient since it has to appeal to the youth. The W830i will be available in white and black colors. Besides MP3, the phone will support a variety of formats which will include e-AAC+. Irrespective of the internal memory that music lovers always seem to run out of, Sony Ericsson has taken a wise decision by throwing in a 1GB memory stick PRO Duo in the box of the W830i itself. The icing on the cake is that it is possible to use a card having a capacity of upto 4 GB. Remember even the 1 gig inbox stick is enough to store almost 900 songs if the right formats are used.
The Walkman player 2.0 which has been installed on the Sony Ericsson W830i simplifies navigation through music genres, playlists, individual songs or music albums. Plus there is also TrackID, which allows you to record a few seconds of a song, either via the microphone or the in-built FM radio. With one click you can then send that clip to the Gracenote worldwide music database which will identify the track and relay the information back to the phone. So no more arguing about who sang that song on the radio!


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